KRANTZ -Executive Growth Scorecard 

November 2026–January 2027

Planning baseline: October 29, 2026

Updates: Fridays

WHAT WE NEED FROM YOU

UPCOMING MILESTONES

RESULTS

SCOPE

IDEAS

PRIMARY FOCUS

GROW QUALIFIED PLUMBING INQUIRIES

Build visibility and generate plumbing inquiries through ChatGPT advertising, improved website content, and a supporting Facebook advertising campaign.

CURRENT STATUS

PRELAUNCH

Preparing the first advertising campaign for launch.

ACTION NEEDED

THREE DECISIONS FROM KRANTZ

  1. Confirm the service area and target ZIP codes.

  2. Approve the ChatGPT and Facebook advertising budgets and campaign limits.

  3. Identify the person who will handle incoming inquiries and share which inquiries turn into booked jobs.

WHAT WE NEED FROM YOU

WHAT WE NEED FROM KRANTZ

  • Confirm the first plumbing service and target ZIP codes.

  • Approve the ChatGPT and Facebook advertising budgets.

  • Identify the person responsible for following up with inquiries.

  • Share which inquiries turn into booked jobs.

WHAT KICKSTAND IS HANDLING

  • Prepare advertising creative and campaign setup.

  • Confirm advertising account access and billing.

  • Coordinate website tracking and launch readiness.

  • Finalize the November content calendar.

NEEDED FROM WEBSITE PROVIDER

  • Implement approved website content updates. (2 service pages, FAQs, project stories).

  • Handle technical checks, coding, and tracking implementation.

Website provider fees, hosting, software and development are separate from Kickstand's service fee.

RESULTS AT A GLANCE

ADVERTISING SPEND
—

QUALIFIED INQUIRIES
—

BOOKED JOBS
—

COST PER
BOOKED JOB
—

UPCOMING MILESTONES

NOVEMBER

Prepare & Begin

  • Launch the ChatGPT plumbing campaign.

  • Launch the smaller Facebook campaign.

  • Begin weekly reporting.

  • Produce monthly social content and newsletter.

  • Establish the AI-Search visibility baseline

DECEMBER

Refine & Develop

  • Review advertising performance and inquiry quality.

  • Refine campaigns based on early results.

  • Develop plumbing and generator website content.

  • Continue monthly content and reporting.

JANUARY

Review & Decide

  • Review campaign performance and booked jobs.

  • Complete remaining partnership deliverables

  • Evaluate website and Al-search progress.

  • Recommend next steps for continued growth.

SCOPE

3 NEWSLETTERS
—
1 PER MONTH

24 SOCIAL POSTS
—
8 PER MONTH

3 HALF DAY SHOOTS
—
1 PER MONTH (UP TO 4 HOURS)

UP TO 6 VIDEO EDITS
—
MAY COUNT TOWARDS SOCIAL POSTS

ADVERTISING & WEB CONTENT

  • 1 ChatGPT Plumbing Campaign

  • 1 Smaller Facebook Campaign

  • Up to 5 Initial Concepts (2 copy variations each)

  • Up to 2 Additional Creative Refreshes

  • 2 Updated Service Pages

  • 10 FAQs (5 Plumbing / 5 Generators)

  • 2 Project Stories

  • Up to 3hrs of Small Design Updates Per Month; No Rollover

  • Baseline & Monthly Al-search Reviews

  • YouTube Publishing (Selected Video Content)

REMAINING WORK UNDER
THE PREVIOUS AGREEMENT

  • One 2–3 hour session with Lucas and Julie: plumbing photography and video, plus generator video.

  • Updated Web-background Video.

  • Business Card Layouts & Prepare Approved Artwork for Production.

ONGOING SUPPORT

  • Friday written updates.

  • 1-hour monthly planning and review call.

  • Monthly comprehensive reporting.

REFERENCE

  • Partnership Service Fee
    $15,000 one-time payment for November–January

    Online Advertising
    Separate approved budgets. Kickstand may pay platforms and invoice Krantz at actual cost without markup.

    Monthly Reconciliation
    Credit unused advances or charge approved actual costs above the estimate on the next invoice. Settle the final balance after platform charges are confirmed.

    Other costs
    Approved outside costs remain separate. Billboard media uses four-week periods, not calendar months.

  • November 6–December 3, 2026 ($4,100)
    Three annual boards $3,500 + I-20 $600

    December 4–31, 2026 ($4,100)
    Three annual boards $3,500 + I-20 $600

    January 1–28, 2027 ($3,500)
    Three annual boards; I-20 ends December 31 unless extended

    January 29–February 25, 2027 ($3,500)
    Next four-week period; extends beyond this service term

    Annual boards run October 9, 2026–October 7, 2027 across 13 four-week periods. The previously described I-20 $1,800 invoice covered $1,200 installation and its first $600 period, October 9–November 5. The potential I-26 / Harbison board is not committed or included.

KEEP THE CONVERSATION GOING

IDEAS & OPPORTUNITIES

Have an idea or hear a useful customer question?
Email Lucas. He’ll add relevant opportunities here and discuss how they fit the plan.

EMAIL IDEAS

IDEA

Water heater replacement as the first offer

Customer projects worth featuring

Questions customers ask about plumbing and generators

STATUS

For discussion

For discussion

NEXT STEP

Justin confirms whether this is the right first service for the proposed pilot.

Identify suitable jobs with approved details and imagery for the two project stories.

For discussion

Identify recurring questions to shape the ten included customer FAQs.